![]() Instagram's Reels rip-off aims to clone TikTok in nearly every way. The social aspect of any platform is what makes it feel distinct. Missed in the discussion: what happens in the TikTok comments. The sounds that are remixed and reimagined. No matter whether people are talking about Pool Cleaning TikTok, Sea Shanty TikTok, or Musical Theatre TikTok the focus is usually on the video content, and rightly so. ![]() You're consuming TikTok content, but out of its natural habitat. Seen a funny video on Facebook, Instagram or Twitter recently? Chances are it's from TikTok.
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